34 Reasons Why You Should Focus on Data-Driven Online Marketing

99%(1) of marketing decision-makers agree: Data is crucial for success in marketing and sales. This assumption confirms that 74%(1) already have a complete Martech stack for Data Driven Marketing. Data Marketing is the future. But not every trend should be trusted blindly. We have therefore analysed the reasons for Data-Driven Online Marketing and put them [...]

By |2019-11-05T09:32:32+00:00August 24th, 2019|

“Intent data is a deep dive into the respective target group.”

Canio Martino is Chief Sales Officer at the B2B Media Group and reveals in this interview exactly what Intent Data is all about in B2B and why it inspires Data Driven Marketing. The scattergun approach is becoming increasingly rare in online marketing. Instead, more and more marketers are deploying targeted advertising using intent [...]

By |2019-09-12T09:34:37+00:00August 13th, 2019|