With immediate effect, the Munich-based B2B Media Group and Berlin-based Aumago are joining forces.

The merger creates one of Europe’s largest B2B database ecosystems, with a total of over 70 million Business Decision Makers in over 80 B2B branches accross more than 550 B2B specialist portals.

Both companies will at present continue to operate as usual. Together they now offer direct customers from almost all B2B sectors and media agencies Leads and Content Distribution in addition to Data Driven Display Advertising, Account Based Marketing and Native Advertising. Publishers and Organisers benefit from extended opportunities to identify and address their respective target groups. Through integration into the B2B ecosystem, which is exceptional in Europe, they can have their environments marketed programmatically in addition to their data. The B2B Data Network also represents an alternative to search and social ecosystems.

“Together we are one of the few providers on the market able to offer such a comprehensive B2B marketing product range with its own data and technology across all industries,” says Fabian Jung, CEO of the B2B Media Group.

Christoph Krüger, Managing Director of Aumago, adds: “Our publishing partners will benefit enormously as we are able to market B2B audiences with even more impact and relevance on the market.”

Christoph Krüger will become Chief Data Officer and his Aumago Co-Founder Dirk Wischnewski will take on the role of Chief Marketing Officer. Canio Martino will become Chief Sales Officer, Utz Wasner will operate as Chief Product & Data Officer. The two Founders of the B2B Media Group will continue in their current roles, Kai Seefeldt as Chief Technology Officer and Fabian Jung as Chief Executive Officer. As a result of the merger, the management team has aligned and is working together with more than 80 employees at six locations in Germany and the United Kingdom.

The B2B Media Group and Aumago are one of the leading B2B Audience Networks in Europe and have offices in London, Berlin, Munich, Hamburg, Würzburg and Augsburg. Their portfolio includes more than 550 websites with a focus on the IT, industry, electrical and mechanical engineering, construction, medical, marketing and logistics sectors, among others. Direct clients, Agencies, Publishers and Event Organisers all benefit from the expertise of the company which operates on a European scale in the fields of B2B data marketing, lead generation, branding, content distribution and direct marketing. The online marketing services offered by Aumago and the B2B Media Group win over B2B clients and agencies. Companies such as SAP, Deutsche Bahn, ABB, Volkswagen, Microsoft and many more rely on the data-driven marketing solutions provided.