About Mareike

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So far Mareike has created 32 blog entries.

Why your budget is irrelevant to the success of your campaign

No matter whether you have 5,000 or 50,000 EUR at your disposal: Your marketing campaign is doomed to failure if you do not observe certain basic principles. Today we reveal to you which they are, why you cannot do without goals and why these principles are even more important for external cooperation. Last week we [...]

By |2020-02-25T14:32:24+00:00February 26th, 2020|

Failing harder – How you definitely do everything wrong with your campaigns

Have you ever asked yourself why B2B campaigns with marketing service providers or partners fail? So have we! We would like to show you how you can easily do everything wrong in a collaboration in a definitely invented story. Winking included. Next week, we'll show you how to make external campaigns work for you.   [...]

By |2020-02-13T14:45:29+00:00February 19th, 2020|

Why B2B social media should be part of every marketing strategy

I am a millenial. I've been on Facebook for 12 years, I just looked it up. LinkedIn, Instagram, Xing, SnapChat, Pinterest - except for TikTok, I've been through them all. Even though my life no longer takes place to a large extent on social networks, they remain an important part of it. Especially professionally. Especially [...]

By |2020-01-24T14:03:54+00:00January 29th, 2020|

Data-driven marketing explained in under 90 seconds

Data driven marketing is not a sub-discipline of online marketing. Rather, it is a fundamental approach to rethink all previous marketing activities. It is based on the analysis of large amounts of data from which you make predictions and implement them. Correctly applied, the efficiency of marketing increases.   Focus on the data Data are, [...]

By |2020-01-22T14:53:38+00:00January 23rd, 2020|

Programmatic Advertising – What you need to know in 2020

There is hardly any way around Programmatic Advertising. In Online Marketing, programmatically purchased and displayed advertisements are currently becoming the industry standard. 2020 will be the year when this vision becomes reality. It is therefore essential to stay on track. Whether you are already familiar with this advertising jungle or have not yet started using [...]

By |2020-01-07T09:04:46+00:00January 8th, 2020|

Intent Data – What is behind the Buzzword?

Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What is hidden behind this data? In a nutshell: Intent data is data that tells us what a [...]

By |2019-11-25T14:11:58+00:00November 27th, 2019|

Our 5 Best Tips for Successful B2B Marketing

How can B2B marketing be carried out successfully? This question probably concerns every B2B professional among us. Because although we understand our business, there are always new approaches and suggestions that improve our work even further. Today we will reveal to you what our 5 best tips for successful B2B marketing are. 1. Data is [...]

By |2019-11-05T10:15:59+00:00November 14th, 2019|

More ingenious applications for Intent Data

Intent Data are your marketing multi-tool! In the last article I presented my best Intent Data application areas. But that wasn't the end of the line yet. That's why today I'm showing you more ingenious applications for intention-driven data in B2B everyday life:   Personalize mailings Crystal clear - a personal address converts. If you [...]

By |2019-11-05T09:16:00+00:00October 31st, 2019|

The best applications for Intent Data

No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the interest of the users behind them. Those who evaluate them quickly discover key themes and characteristics. They can be summarized in anonymous user [...]

By |2020-01-15T12:57:20+00:00September 25th, 2019|