ABM (Account Based Marketing) is becoming an international shooting star. Already ⅓ of all enterprises set on individually adapted marketing for selected desirable customers. In addition, companies invest an average of 29% of their marketing budget in ABM. Tendency rising. This is shown by a recent study by the US [...]
There is hardly any way around Programmatic Advertising. In Online Marketing, programmatically purchased and displayed advertisements are currently becoming the industry standard. 2020 will be the year when this vision becomes reality. It is therefore essential to stay on track. Whether you are already familiar with this advertising jungle or [...]
Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What is hidden behind this data? In a nutshell: Intent data is data [...]
How can B2B marketing be carried out successfully? This question probably concerns every B2B professional among us. Because although we understand our business, there are always new approaches and suggestions that improve our work even further. Today we will reveal to you what our 5 best tips for successful B2B [...]
Intent Data are your marketing multi-tool! In the last article I presented my best Intent Data application areas. But that wasn't the end of the line yet. That's why today I'm showing you more ingenious applications for intention-driven data in B2B everyday life: Personalize mailings Crystal clear - a [...]
No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the interest of the users behind them. Those who evaluate them quickly discover key themes and characteristics. They can [...]
Here we regularly blog about the latest developments in data-driven online marketing and account based marketing.