Intent Data are your marketing multi-tool! In the last article I presented my best Intent Data application areas. But that wasn't the end of the line yet. That's why today I'm showing you more ingenious applications for intention-driven data in B2B everyday life: Personalize mailings Crystal clear - a [...]
No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the interest of the users behind them. Those who evaluate them quickly discover key themes and characteristics. They can [...]
Account Based Marketing (ABM) is on the rise. Only to whom? Your customers? Interested parties? All of them? Many of them miss the point of ABM. Those who address all their contacts simply do marketing. For ABM you have to make a selection: Which are the most important accounts? [...]
With immediate effect, the Munich-based B2B Media Group and Berlin-based Aumago are joining forces. The merger creates one of Europe’s largest B2B database ecosystems, with a total of over 70 million Business Decision Makers in over 80 B2B branches accross more than 550 B2B specialist portals. Both companies will at [...]
99%(1) of marketing decision-makers agree: Data is crucial for success in marketing and sales. This assumption confirms that 74%(1) already have a complete Martech stack for Data Driven Marketing. Data Marketing is the future. But not every trend should be trusted blindly. We have therefore analysed the reasons for Data-Driven [...]
Canio Martino is Chief Sales Officer at the B2B Media Group and reveals in this interview exactly what Intent Data is all about in B2B and why it inspires Data Driven Marketing. The scattergun approach is becoming increasingly rare in online marketing. Instead, more and more marketers are [...]
Here we regularly blog about the latest developments in data-driven online marketing and account based marketing.