Blog

Blog2019-09-12T08:50:13+00:00

Programmatic Advertising – What you need to know in 2020

There is hardly any way around Programmatic Advertising. In Online Marketing, programmatically purchased and displayed advertisements are currently becoming the industry standard. 2020 will be the year when this vision becomes reality. It is therefore essential to stay on track. Whether you are already familiar with this advertising jungle or [...]

By |January 8th, 2020|Categories: Display & Programmatic Advertising|

Intent Data – What is behind the Buzzword?

Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What is hidden behind this data? In a nutshell: Intent data is data [...]

By |November 27th, 2019|Categories: Data Driven Marketing|

Our 5 Best Tips for Successful B2B Marketing

How can B2B marketing be carried out successfully? This question probably concerns every B2B professional among us. Because although we understand our business, there are always new approaches and suggestions that improve our work even further. Today we will reveal to you what our 5 best tips for successful B2B [...]

By |November 14th, 2019|Categories: B2B Marketing|

More ingenious applications for Intent Data

Intent Data are your marketing multi-tool! In the last article I presented my best Intent Data application areas. But that wasn't the end of the line yet. That's why today I'm showing you more ingenious applications for intention-driven data in B2B everyday life:   Personalize mailings Crystal clear - a [...]

By |October 31st, 2019|Categories: Data Driven Marketing|

The best applications for Intent Data

No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the interest of the users behind them. Those who evaluate them quickly discover key themes and characteristics. They can [...]

By |September 25th, 2019|Categories: Data Driven Marketing|