No matter whether you have 5,000 or 50,000 EUR at your disposal: Your marketing campaign is doomed to failure if you do not observe certain basic principles. Today we reveal to you which they are, why you cannot do without goals and why these principles are even more important for [...]
Have you ever asked yourself why B2B campaigns with marketing service providers or partners fail? So have we! We would like to show you how you can easily do everything wrong in a collaboration in a definitely invented story. Winking included. Next week, we'll show you how to make external [...]
I am a millenial. I've been on Facebook for 12 years, I just looked it up. LinkedIn, Instagram, Xing, SnapChat, Pinterest - except for TikTok, I've been through them all. Even though my life no longer takes place to a large extent on social networks, they remain an important part [...]
Data driven marketing is not a sub-discipline of online marketing. Rather, it is a fundamental approach to rethink all previous marketing activities. It is based on the analysis of large amounts of data from which you make predictions and implement them. Correctly applied, the efficiency of marketing increases. Focus [...]
ABM (Account Based Marketing) is becoming an international shooting star. Already ⅓ of all enterprises set on individually adapted marketing for selected desirable customers. In addition, companies invest an average of 29% of their marketing budget in ABM. Tendency rising. This is shown by a recent study by the US [...]
There is hardly any way around Programmatic Advertising. In Online Marketing, programmatically purchased and displayed advertisements are currently becoming the industry standard. 2020 will be the year when this vision becomes reality. It is therefore essential to stay on track. Whether you are already familiar with this advertising jungle or [...]
Here we regularly blog about the latest developments in data-driven online marketing and account based marketing.