Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What is hidden behind this data? In a nutshell: Intent data is data [...]
How can B2B marketing be carried out successfully? This question probably concerns every B2B professional among us. Because although we understand our business, there are always new approaches and suggestions that improve our work even further. Today we will reveal to you what our 5 best tips for successful B2B [...]
Intent Data are your marketing multi-tool! In the last article I presented my best Intent Data application areas. But that wasn't the end of the line yet. That's why today I'm showing you more ingenious applications for intention-driven data in B2B everyday life: Personalize mailings Crystal clear - a [...]
No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the interest of the users behind them. Those who evaluate them quickly discover key themes and characteristics. They can [...]
Account Based Marketing (ABM) is on the rise. Only to whom? Your customers? Interested parties? All of them? Many of them miss the point of ABM. Those who address all their contacts simply do marketing. For ABM you have to make a selection: Which are the most important accounts? [...]
With immediate effect, the Munich-based B2B Media Group and Berlin-based Aumago are joining forces. The merger creates one of Europe’s largest B2B database ecosystems, with a total of over 70 million Business Decision Makers in over 80 B2B branches accross more than 550 B2B specialist portals. Both companies will at [...]
Here we regularly blog about the latest developments in data-driven online marketing and account based marketing.