99%(1) of marketing decision-makers agree: Data is crucial for success in marketing and sales. This assumption confirms that 74%(1) already have a complete Martech stack for Data Driven Marketing. Data Marketing is the future. But not every trend should be trusted blindly. We have therefore analysed the reasons for Data-Driven [...]
Canio Martino is Chief Sales Officer at the B2B Media Group and reveals in this interview exactly what Intent Data is all about in B2B and why it inspires Data Driven Marketing. The scattergun approach is becoming increasingly rare in online marketing. Instead, more and more marketers are [...]
Or why Bert, Erika and Tom are just not enough in B2B marketing. You are not ordinary. And your customers are no more so, they deserve the best possible service. So serve them all the same marketing campaigns. Um. Wait. What was that again? Surely you meet each of your [...]
Here we regularly blog about the latest developments in data-driven online marketing and account based marketing.