Intent Data – What is behind the Buzzword?

Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What is hidden behind this data? In a nutshell: Intent data is data that tells us what a [...]

By |2019-11-25T14:11:58+00:00November 27th, 2019|

More ingenious applications for Intent Data

Intent Data are your marketing multi-tool! In the last article I presented my best Intent Data application areas. But that wasn't the end of the line yet. That's why today I'm showing you more ingenious applications for intention-driven data in B2B everyday life:   Personalize mailings Crystal clear - a personal address converts. If you [...]

By |2019-11-05T09:16:00+00:00October 31st, 2019|

The best applications for Intent Data

No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the interest of the users behind them. Those who evaluate them quickly discover key themes and characteristics. They can be summarized in anonymous user [...]

By |2019-11-05T09:22:07+00:00September 25th, 2019|

The B2B Media Group and Aumago merge to become Europe’s leading B2B Audience Network

With immediate effect, the Munich-based B2B Media Group and Berlin-based Aumago are joining forces. The merger creates one of Europe’s largest B2B database ecosystems, with a total of over 70 million Business Decision Makers in over 80 B2B branches accross more than 550 B2B specialist portals. Both companies will at present continue to operate as [...]

By |2019-09-16T14:08:11+00:00September 11th, 2019|

34 Reasons Why You Should Focus on Data-Driven Online Marketing

99%(1) of marketing decision-makers agree: Data is crucial for success in marketing and sales. This assumption confirms that 74%(1) already have a complete Martech stack for Data Driven Marketing. Data Marketing is the future. But not every trend should be trusted blindly. We have therefore analysed the reasons for Data-Driven Online Marketing and put them [...]

By |2019-11-05T09:32:32+00:00August 24th, 2019|

“Intent data is a deep dive into the respective target group.”

Canio Martino is Chief Sales Officer at the B2B Media Group and reveals in this interview exactly what Intent Data is all about in B2B and why it inspires Data Driven Marketing. The scattergun approach is becoming increasingly rare in online marketing. Instead, more and more marketers are deploying targeted advertising using intent [...]

By |2019-09-12T09:34:37+00:00August 13th, 2019|