Case Studies

Case Studies 2018-06-12T09:40:50+00:00

Account-based marketing and proactive project identification

“In the B2B Media Group, we have found a partner that translates identified accounts into customers. Account-based marketing of the highest order.”

0+
Marketing qualified leads
0+
Nurturing touchpoints
Vertical

IT

Sector

IT monitoring, mobile security

Countries

United Kingdom, France, Nordics, Benelux, Germany

Strategy

Account mapping, account profiling, multi-touch attribution

Comprehensive branding package with measurable results

“We were delighted with our collaboration with the B2B Media Group. They were highly professional, both in helping to preselect our audience and in producing the banners. In addition to comprehensive consultancy on all aspects of the campaign, they continually provided us with updated reports. The campaign provided us with good traffic to our landing pages, thereby enabling us to further expand our brand awareness, both in the running area and in the winter segment. This was confirmed by the resulting CTR which, at 0.7 %, was considerably above average.” 

0
Impressions
0%
CTR
Vertical

Sports business

Sector

Running

Countries

Germany, Austria, Switzerland

Period

3 months

Creative

2 banner sets

Strategy

Display

Data-driven marketing! PreSearch ads – your digital visibility

“Accurate promotion of different products to three target groups and an overall click-through rate of 3.38 %: the presearch ad model exceeds conventional search rates by a distance.”

0+
Impressions
0%
CTR
Vertical

IT

Sector

Industry 4.0, rail, industrial automation

Countries

Germany, Austria, Switzerland

Period

3 months

Strategy

PreSearch ads

Lead generation within 13 countries and one partner

“The B2B Media Group was the most flexible service provider we have had to date. They supplied high-quality leads on schedule, and the support in terms of campaign management was always flexible and dedicated.”

0+
Marketing qualified leads
Vertical

IT

Touchpoints

Social, display, database

Countries

United Kingdom, France, Nordics, Benelux, Germany, Austria, Switzerland

Enhanced brand awareness for ingredient brands –
Target-group-specific display marketing thanks to intent data

“We were absolutely delighted with our branding campaign, implemented in collaboration with the B2B Media Group! The professional, specific pre-selection allowed us to address our audience precisely. We particularly valued the comprehensive support we were provided before, during and following the campaign.”

0+
Impressions
0%
CTR
Vertical

Sports Business

Sector

Outdoor and Textile, Manufacturing, Material, Performance

Countries

Germany, Austria, Switzerland, USA

Period

3 months

Strategy

Display / Intent Data